Solution

Our goal is to create an inclusive experience for those with food allergies to find restaurants efficiently and to relieve at least some of the anxiety and stress from an otherwise fun experience.

 

We have designed a mobile application that allows people to locate restaurants that cater to their personal food allergies, and allows them share their experiences with those in the community of those who suffer from food allergies. Our application allows users to search for a certain type of cuisine, or what restaurants are around them that accommodate to their allergies based on what they have inputted in their profile. Users can connect with other users and create reviews for specific restaurants documenting their experience. One of the most important features for users is the ability to view a restaurant's menu with displays of what one can and cannot eat based on their inputted food allergies, which saves time and reduces the potential for error when ordering a meal.

 

Finances

In order to make this a reality for the millions of people who so desperately need it, we are asking for $250,000 over six months, either structured as a loan, or for a percentage stake in our mobile application. The development and deployment of the mobile application will take roughly six months, and as an investor, one can expect triple of their investment within 6 months of the release, as we expect to become profitable within only a few months.

 

Our main source of revenue will come from selling targetted advertisements within the application itself.  After six months of deployment, we expect to have at least 600 restaurants involved across the country, and from selling advertisements we project roughly $3,000,000 in revenue in month six.

 

  

Business Strategy

Our first month we plan to create our database and we plan to develop our app. In our first four months, we will work on our advertisements, reaching out to restaurants who we want to feature in our app, and what information we can include about these restaurants. Between our second and fifth months, we will be creating our cloud storage and fixing up the bugs in our app. In our fifth and sixth months, we will continue to market our app and collect the majority of our data. In our sixth month, we plan to launch the product. After our launch, we hope to continue to expand our company and add more and more restaurants to our app.

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Operation

We will collect large amount of data from both restaurants and the user. The menu information will updated on a monthly basis by the restaurants that have registered in our app. We and restaurant are responsible for accuracy of data.

 

Our office is located at downtown Seattle. We have three teams: Engineering, Marketing and Management. Our engineering team is responsible for designing and creating the product, server maintenance, QA, and bug fixes. Our marketing team conducts research searching for new opportunities for partnerships, advertisements, and pitches to investors. Our management team is responsible for taking charge of the whole process and making decisions to keep the company on the right track.

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Reach

The main target audience is people with food allergies. Since a common way for people to find restaurants is online, the internet will the main part of our marketing. By putting our app on App Store and hosting a website, we can gain better traffic and downloads. We will also use the combination of the internet and traditional media to reach out broader target audience. By collaborating with food bloggers, restaurants and social media advertisements,  we plan on reaching 600 restaurants in 6 months, reaching approximately 10,000 users with food allergy concerns.